Article by Carl Willis
You’ve decided to enter into the world of MLM and now you are researching top network marketing companies, looking for one to join. With so much hype and hooplah, how do you determine which companies are the best MLM companies? There are certain qualities or traits that are common amongst the top companies in network marketing. Recognizing these traits will guide you in the selection of a quality company to represent in your MLM business.
The first characteristic of a top network marketing company is stability. Stability indicates a company that has endurance for the long haul. When you see stability in a company, you can have confidence in their ability remain in business for years to come. To determine the stability of a company there are a few pieces of information you should be considering. The first item is company history. How long has the company been in business? Knowing this information will give you insight into the types of economic cycles they have weathered. A company that has made it through economic downturns, war and other difficult economic environments has demonstrated stability. The next issue to examine is the stability of management within the company. Are there frequent changes in the executive management of the company and how long have the key decision makers been in place? Even with a start-up company, it is important that you examine the history of key management personnel within the industry.
The second characteristic of top network marketing companies is distributor training and support. A quick look at the website of a company will quickly tell you many things about the level of support they are likely to give. Does the company provide a core curriculum to help their distributors get started on an appropriate footing. Many of the top multi level marketing companies provide webinars that teach product knowledge, marketing and overall business administration. If you have a question, does the company provide multiple avenues of getting your answers in a timely manner? Top MLM companies offer multiple channels of contact for their distributors. These include such things as a distributor support phone number, live online chat and a resource library. A great network marketing company will also provide regular conference calls and webinars to sharpen your skills and keep you abreast of changes within the company and product line.
The third characteristic of a top network marketing company is found in the business building tools they provide. Top MLM companies go well beyond simply providing a replicated company website. The best companies provide contact and relationship management systems, such as autoresponders, calendars and e-cards. These companies also provide you with other great marketing resources for both online and offline marketing strategies to assist you in building your business. Great network marketing companies also recognize the importance of personal branding in your business building efforts and they will create customization options for each of the marketing materials they make available to you.
The fourth trait of top network marketing company is a generous compensation plan. Regardless of what type of compensation plan the company is using, the plan should be very straight forward and easily understood. A good compensation plan should not only reward the distributor for retail sales, but also for their business building and retention efforts. The compensation plan should reward distributors with progression through bonus levels as they increase their business volume. Since this is typically done through bonuses on group volume, the distributor has incentive to increase the size of their organization.
These are just a few of the traits common amongst top network marketing companies. By using these as a guide you should have no problem in selecting the right company for your long term goals.
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