Hotels.com to triple marketing spend this year
International online hotel booking portal Hotels.com has said that it is tripling its marketing spend in India this year, estimated to be about Rs 25 crore, for launching a slew of promotional initiatives.
Read more on The Hindu
Online travel sites seek to ground Google-ITA deal
When Google and Yahoo! forged an advertising pact in 2008, Thomas Barnett headed the anti-trust division of the US Department of Justice, which stepped in and torpedoed the deal.
Read more on AFP/File via Yahoo! News
Adobe Introduces Next-Generation Platform for Adobe Online Marketing Suite
Adobe Omniture Summit 2011 — Adobe Systems Incorporated today announced a new, next-generation platform for the Adobe® Online Marketing Suite, powered by Omniture®. This new platform dramatically improves how the Online Marketing Suite processes data and derives insight, powering the Suite's analytics products with new capabilities and setting the stage for deeper, more valuable integrations …
Read more on Business Wire via Yahoo! Finance
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